![]() ![]() Jon Dwoskin, The Jon Dwoskin Experienceīy focusing on the broader benefits offering, small business owners can compete with larger companies. Having the right people communicating to clients gives your company a personal touch that large corporations simply cannot match. These connections are always deeper in nature than those from larger companies and it is something small businesses can thrive in. The advantage that smaller businesses have over larger companies is their ability to connect one-on-one with their clients. Be the hero to your customer as the one who is able to respond in small ways when the big guys are too busy trying to cut through their red tape. You can be a trusted resource when your customer needs help or wants to feel special. Be the company who can make decisions faster, deliver small batches of products without issue and customize to meet demand. In addition to the obvious benefit of public interactions, this particular method paves the way for consumers to become stakeholders and advocates. That two-way communication can publicly influence future product design and the scope of services. Unlike large companies, small businesses can differentiate themselves by providing a feedback loop that enables two-way communication. The impact is the full realization of a promise made and kept and the foundation of a long-term relationship. ![]() When they connect with a customer's passion, the energy accelerates desired outcomes into impact. Successful small businesses have no shortage of passion. Passion with a purpose ignites possibilities. You also have the ability to be flexible and adapt to customers’ needs, including more easily bringing in new services and products, which could bring potential new revenue sources. They have the ability to provide a one-on-one, personalized experience that clients really value. April Armstrong, AHA Insightīusiness is all about people, and small businesses have the advantage of knowing each and every client really well. They invest in you as well as the business, because you are the business. The type of people who choose to start (or work in) a small business is often motivated by a deep love for their craft, which they continually invest in honing for your benefit. Small businesses provide a level of care and involvement by name-brand people that most corporations aren't structured or can't afford to provide. A small company can react faster, build creative solutions and still stay inside their own lane. Think also about how the customer feels on the other end of it: like a number. Think of the approval and response process-those things take time and are made to be generic. That is largely stifled at a big company. Small businesses can win through creativity. ![]()
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